This book provides a quick recap of all the central marketing concepts with a simplified version of the marketing funnel in three phases — before, during and after the customer journey as you move from prospect to lead to customer. For those new to marketing or wanting a quick refresh, the 1-Page Marketing Plan will help you speed up implementation and focus on those activities that deliver the most value.

Download your copy at 1pmp.com.

Photo Credit: Allan Dib, Successwise