advertising

26 Jul 2018

Market Your Nonprofit’s Event Using Facebook

Posted by Marketing advertising Uncategorized Social Media

Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: Make it look good The best thing you can do to help your event take off on Facebook is […]

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21 Feb 2018

Top 5 Cancer-Fighting Campaigns

Posted by Marketing advertising Uncategorized Branding Nonprofit

February is Cancer Prevention Month. So at Williams Whittle we are taking this month to revisit what each of us can do to prevent the risk of cancer. This also gives us an opportunity to look back and find some of the best cancer-fighting advertising and PR campaigns we can remember. These campaigns made us […]

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22 Dec 2017

Agency Gift Giving 101: Our Top Tips for Giving Gifts to Clients this Holiday Season

Posted by Marketing advertising Team Members Agency Life Random Thoughts

Ahh, yes, the holidays! If you are like us, you will start receiving and giving holiday gifts and cards to and from your accounts. But one thing we’ve noticed is that we always receive a few of the same things — food and wine! And while we’d never complain about receiving either of those things, […]

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21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Posted by Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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1 Dec 2017

The Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Posted by Marketing advertising Digital Nonprofit

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]

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20 Oct 2017

Powerful and Practical: Nonprofit Social Media Success on Twitter

Posted by Marketing advertising Uncategorized Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media […]

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21 Jul 2017

Path to a Successful Website Launch

Posted by Marketing Data Tools advertising Uncategorized Branding Digital Nonprofit

2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]

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21 Jul 2017

Content That Motivates In a Mobile-First World

Posted by Marketing advertising Uncategorized Branding Digital Measurement

2017 AMA Nonprofit Marketing Conference Recap Adva Priso of Anne Lewis Strategies and Jennifer Gmerek of Conservation International presented a session chock full of specific examples of content that motivates action. Ms. Priso believes that effective content must align with your “North Star” (i.e. what your organization represents) and tells the story that only you […]

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9 Jun 2017

Engage for Good Conference 2017

Posted by Marketing advertising Uncategorized Associations Branding Nonprofit

Last week, Williams Whittle was represented at the 15th annual Engage for Good conference in Chicago. Around 500 marketers, nonprofits, corporate officials and volunteers convened to learn about the latest trends in cause marketing. Williams Whittle had a booth to distribute information on our agency as well as providing graphic recording of the most important […]

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31 May 2017

New President in 50th Year of Business Positions Agency For the Future

Posted by advertising Team Members Uncategorized Agency Life

You don’t get to 50 years in business without the contributions of many dedicated, over-achieving employees. To all of us at Williams Whittle, half a century isn’t a finish line; a time to rest on our laurels. It’s a legacy to build on – a time to position our agency for the next chapter. With […]

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