Blog

3 Dec 2019

With Gratitude

Marketing Branding Nonprofit PSA

#GivingTuesday is a time to pull back from the retail mayhem of #BlackFriday and #CyberMonday. As an international day of charitable giving, today is the day to give thanks. Most people choose to give thanks by donating to their favorite cause or nonprofit. Others express their gratitude or appreciation by making a personal phone call, […]

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20 Nov 2019

The Data Series: How to Create a Website Analytics Dashboard

Marketing Data Tools advertising Uncategorized Measurement Nonprofit

Each month we track the performance of our client campaigns through data analysis. Using tools such as Google Analytics and Google Ads, Facebook, Instagram, Twitter, and YouTube Ads Manager, we track data and present it visually in the form of a dashboard. Getting started creating a dashboard can be daunting, so we will share some […]

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16 Sep 2019

The Top 10 Ways to Get Millions in PSA Value

Marketing advertising Branding Nonprofit PSA

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]

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19 Aug 2019

Williams Whittle Associates Earns Recognition on Clutch as a Leading Provider for Advertising Services in the DMV

advertising Uncategorized Agency Life Branding Digital

Williams Whittle Associates is a full-service advertising agency based in the DC metro area. Clients have relied on our strategic and creative thinking for the last 50 years to help them achieve real business objectives. As an agency focused on supporting nonprofits, Williams Whittle is known for providing clients with iconic taglines, award-winning creative and […]

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23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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9 Jan 2019

Williams Whittle Launches Ad Campaign To Help Fight Religious Intolerance

Marketing advertising Uncategorized Nonprofit

In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for IFC to renew its efforts to bring together all faith communities, becoming a united voice […]

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4 Jan 2019

4 New Year’s Resolutions for Better Nonprofit E-mails

Marketing advertising Branding Nonprofit

We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails […]

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20 Nov 2018

5 Inspiring Ideas for Thanking Your Donors

Marketing advertising Donors Uncategorized

Thanksgiving is just days away and has us thinking about the most important thing in fundraising: gratitude. Your donors keep your lights on, fund your programs, and keep your mission going forward. So how do you tell them this holiday season? How do you make sure they feel gratitude from your organization? How can you […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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19 Sep 2018

Thought Leadership for Nonprofits

Uncategorized

Thought leadership is a fashionable buzzword that actually means something very simple: people care about your opinions. To be a thought leader, all you need to have are fresh ideas, passion for the topic, and a commitment to producing content. Sound intimidating? Try starting out by asking yourself these six questions. 1) What topic(s) are […]

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