Blog

23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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9 Jan 2019

Williams Whittle Launches Ad Campaign To Help Fight Religious Intolerance

Posted by Marketing advertising Uncategorized Nonprofit

In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for IFC to renew its efforts to bring together all faith communities, becoming a united voice […]

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4 Jan 2019

4 New Year’s Resolutions for Better Nonprofit E-mails

Posted by Marketing advertising Branding Nonprofit

We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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26 Jul 2018

Market Your Nonprofit’s Event Using Facebook

Posted by Marketing advertising Uncategorized Social Media

Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: Make it look good The best thing you can do to help your event take off on Facebook is […]

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18 Jul 2018

Williams Whittle Sponsors 2018 AMA Nonprofit Marketing Conference

Posted by Marketing Uncategorized Nonprofit

At the 2018 AMA Nonprofit Marketing Conference, July 16 – 18 Williams Whittle Creative Director Eva Day drew Graphic recordings of sessions from speakers at the conference in Washington, D.C. Click here to view our graphic recordings and recaps of each session.

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31 May 2018

The Basics of SEO for Nonprofits: Part Two

Posted by Uncategorized

Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, it can be hard to know what’s worthwhile to do, and what’s not going to […]

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31 May 2018

The Basics of SEO for Nonprofits: Part One

Posted by Marketing Uncategorized Digital

Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, it can be hard to know what’s worthwhile to do, and what’s not going to […]

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21 Dec 2017

Three Steps to Improve Your Nonprofit Newsletter

Posted by Uncategorized

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

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