Blog

10 Jun 2016

Julia McDowell named new Williams Whittle President

No Tags Uncategorized

We are very happy to announce that Julia McDowell, an eleven-year Williams Whittler, has been named President of the agency, effective immediately. Rob Whittle, formerly President, is now Chairman and CEO. Julia has intimately involved in many of the agency’s iconic brands, including American Red Cross, USO, American Institute of Cancer Research, Mattress Recycling Council, […]

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7 Jun 2016

Not sure if you need to rebrand? Use our decision tree!

Branding

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17 May 2016

Do awards really matter? By the way, we just won!

PSA

We are proud to announce that Williams Whittle, along with the American Institute of Cancer Research (AICR), has won top honors in the Public Service Announcement category at the 2016 PR News Nonprofit PR Awards. The awards honor those “holding the key to best practices in the nonprofit communications arena”—both the “smartest communications initiatives and […]

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9 May 2016

How to create a message map

Branding

Every good communicator can benefit from creating and using a message map. It’s the ultimate guide to help steer your staff, your leaders and yourself through conversations about your nonprofit – whether they’re at a party or being interviewed by the media. As the “captain” of the messaging ship at your organization, you want your […]

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26 Apr 2016

Creating a content marketing roadmap

No Tags Digital

Creating a content marketing roadmap is ultimately about generating content that people will want to read and that will build positive equity for your brand.  So, where do you start? Anyone can dump a bunch of ideas down on paper, but it all starts with a strategy. We do this for every one of our […]

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13 Apr 2016

PSA exposure during an election year

No Tags PSA

In presidential election years, the most frequently asked question we get is, “will my PSA see reduced airtime due to the November elections?” We’ve even heard of nonprofits completely forgoing a PSA during an election for fear that they will receive no airtime! Because Presidential elections come only once every four years, their impact on […]

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14 Mar 2016

How to Conduct a Marketing Communications Audit

Nonprofit

Many of our new client relationships start with a marketing audit. It’s a natural first step when they want us to identify their marketing priorities and create any type of campaign moving forward. And it really is the most critical step because we look back at the past to determine what was working and what […]

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7 Mar 2016

The Evolution of Digital Advertising

Digital

Even though we’re not web developers, it’s something we talk about all the time when we’re planning digital marketing campaigns. When display advertising (think web banners) was ramping up in the late 90s, its focus was not user experience (UX) but about getting the most impressions and clicks by displaying more ads on more websites. […]

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3 Mar 2016

WILLIAMS WHITTLE’S WORK RANKS AMONG THE NATION’S BEST

Nonprofit PSA

Williams Whittle was recognized for excellence in the 2015 Cancer Awareness Advertising Awards (CAAA) program for their advertising and marketing efforts, which scored among the best in the nation. The gold award was for their CANcer PREVENTion Campaign for the American Institute for Cancer Research (AICR), scoring within the top 5% of all submissions in […]

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8 Feb 2016

Super Bowl PSAs

Nonprofit PSA

Like any true advertising professional, I look forward to the Super Bowl to watch the advertisements. While most people are going for their second round of nachos during the commercial breaks and talking about the last couple of plays, I’m glued to the TV. And then I hop on twitter to discuss. (Did you know […]

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